Alysa Demetre is a third-generation florist. Her grandfather opened a flower stand in Carmel-by-the-Sea in the 70s that her father eventually took over. Growing up in a flower shop on the central coast meant Alysa was surrounded by heartfelt, hard-working holidays and gorgeous weddings and events. This is where her love affair with flowers, events, and all things beautiful began. Fast-forward a few years after working with different florists in Monterey and event companies in LA, and Alysa moved up to Sacramento where her family is originally from. People discovered her hidden talent and hired her for a few different events, a website was made, and Bella Nozze was born! Bella Nozze (beautiful wedding in Italian) started organically and is now proud to source organically as well. Alysa knows firsthand the importance of supporting small business and local growers and is proud to do so.